The Tourism Development Corporation (TDC) functions as an excellent catalyst for tourism development in Barbados by directing member contributions in support of qualified, sustainable overseas marketing and on-island product enhancement initiatives, with the view to: –
• Increase the awareness of Barbados as a quality tourism destination in major tourist markets;
• Increase visitor arrivals to the island, as well as on-island visitor spend, and
• Improve the tourism product to maintain interest and enhance the visitor’s experience.
To be the Catalyst for
Positive Growth and Sustainability
of the Tourism Industry in Barbados
To Continuously Improve the
Sustainable Growth of Tourism
in Barbados by being
Proactive and Supportive of
Results-Oriented Plans and Programmes.
TDC supports marketing initiatives targeted at regional and international tourist markets that seek to promote Barbados as a desirable tourism destination. Support is generally directed towards the production and distribution of collateral material and/or to an advertising campaign that has a direct call-to-action to convert potential visitors into actual bookings. With respect to product enhancement initiatives, TDC generally provides support to maintain and/or improve the accessibility, facilities, security and overall aesthetics of the island’s tourism product. These initiatives seek to create a more enjoyable atmosphere for visitors, thereby enhancing the overall holiday experience and the likelihood of generating higher levels of repeat business.